Google Analytics for Beginners Assessment 4 Answers

1. Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

utm_adgroup
utm_source
utm_medium
utm_content

3. To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale

5. Which are examples of Goals in Google Analytics?

(select all answers that apply)

Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form

6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above

8. Google Ads lets users advertise on which properties?

(select all answers that apply)

Google Search
Google Display Network
Campaign Manager
Google AdSense

9. Enabling auto-tagging does what?

Adds Analytics tags to campaign URLs
Adds Google Ads tags to campaign URLs
Adds campaign hyperlinks to website pages
Adds Analytics tracking code to website pages

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

Campaigns
Keywords
Bid Adjustments
Destination URLs