1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
True
False
2. What does Google Analytics call a URL that passes data parameters for reporting?
A tag
A hit
A dimension
A metric
3. When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage
4. When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking
5. What does Google Analytics use to differentiate new and returning users?
(select all answers that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier
6. What will happen if a user clears the Analytics cookie from their browser?
(select all answers that apply)
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users
7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
True
False
8. A session in Google Analytics times out after how many minutes by default?
5
15
30
60
9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol
10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?
1
2
3
4
11. Which are Goal types in Google Analytics?
(select all answers that apply)
Incorrect - review Unit 1, Lesson 3
Destination
Shopping Cart
Pages/Screens per session
Duration
12. If data is excluded from a view using a filter, it may be recovered within thirty days.
True
False
13. Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope
14. When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs
15. What are macro-conversions in a measurement plan?
The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics
True
False
2. What does Google Analytics call a URL that passes data parameters for reporting?
A tag
A hit
A dimension
A metric
3. When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage
4. When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking
5. What does Google Analytics use to differentiate new and returning users?
(select all answers that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier
6. What will happen if a user clears the Analytics cookie from their browser?
(select all answers that apply)
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users
7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
False
8. A session in Google Analytics times out after how many minutes by default?
5
15
30
60
9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol
10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?
1
2
3
4
11. Which are Goal types in Google Analytics?
(select all answers that apply)
Incorrect - review Unit 1, Lesson 3
Destination
Shopping Cart
Pages/Screens per session
Duration
True
False
13. Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope
14. When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs
15. What are macro-conversions in a measurement plan?
The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics