1. Using tracking code, Google Analytics can report on data from which systems?
(select all answers that apply)
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet
2. To collect data using Google Analytics, which steps must be completed?
(select all answers that apply)
Install Google Analytics desktop software
Create an Analytics account
Add Analytics tracking code to each webpage
Download the Analytics app
3. The Analytics tracking code can collect which of the following?
(select all answers that apply)
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
4. When will Google Analytics end a session by default?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
True
False
6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
(select all answers that apply)
UserProperty
View
Product
8. To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code
9. To use Analytics to collect website data, what must be added to the website page HTML?
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button
10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
Immediately before the closing </head> tag of your website
Immediately after the opening <body> tag of your website
Immediately before the closing </body> tag of your website
11. When a new view is created, what data will be included?
Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data
12. A deleted view can be recovered by account administrators within how many days?
35
65
95
125
13. What are the options for filtering data in Google Analytics?
Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above
14. Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view
15. In which order does Google Analytics filter data?
Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order
16. When a filter is applied to a view, what data is affected?
Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view
(select all answers that apply)
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet
2. To collect data using Google Analytics, which steps must be completed?
(select all answers that apply)
Install Google Analytics desktop software
Create an Analytics account
Add Analytics tracking code to each webpage
Download the Analytics app
(select all answers that apply)
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
4. When will Google Analytics end a session by default?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
True
False
6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
(select all answers that apply)
UserProperty
View
Product
8. To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button
10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
Immediately before the closing </head> tag of your website
Immediately after the opening <body> tag of your website
Immediately before the closing </body> tag of your website
11. When a new view is created, what data will be included?
Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data
12. A deleted view can be recovered by account administrators within how many days?
35
65
95
125
13. What are the options for filtering data in Google Analytics?
Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above
14. Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view
Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order
16. When a filter is applied to a view, what data is affected?
Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view