1. Segments applied to reports can analyze data for which of the following groups?
(select all answers that apply)
Users 25 to 34 years of age who have their browser set to Spanish
Users who viewed a webpage, then watched a video
Users who engaged in social media or email campaigns
Users who have children under the age of 18
2. Custom segments may be created using which criteria?
(select all answers that apply)
Dimensions
Metrics
Session dates
Sequences of user actions
1
2
3
4
4. Because segments are applied before sampling, segmented data will not be sampled.
True
False
5. What report shows data segmented by channel?
Segmentation
Source/Medium
Channels
Attribution
6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
Paid Search
Organic Search
Direct
Display
Active Users report
Engagement report
All Pages report
Frequency and Recency report
8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
First marketing activity
Last marketing activity
Single assisted conversion
All assisted conversions
9. Multi-channel Funnel reports can credit conversions across which channels?
(select all answers that apply)
Website referrals
Paid and organic search
Custom campaigns
Television channels
10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
Primary conversion
Assisted conversion
Second-to-last-click attribution
Last-click attribution
User Explorer report
Active Users report
Users Flow report
Behavior Overview report
12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report
13. Custom Reports have which capabilities?
(select all answers that apply)
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Create a report with data-driven attribution
14. What type of Custom Report shows a static, sortable table with rows of data?
Explorer
Flat Table
Map Overlay
Pivot Table
15. Which would prevent data from appearing in a Custom Report?
(select all answers that apply)
A filter that filters out all data
Not sharing the Custom report with users in the same view
Dimensions and metrics of different scopes
Too many dimensions applied to the Custom report