Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?
  • Remove half of the keywords from the ad group
  • Create new ad groups with related keywords grouped together
  • Create new ad groups with several keyword match types
  • Create one ad group for every five keywords