You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

byMiss Techy •February 18, 2019

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You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Use bid simulators to see CPC estimates
Bid across multiple ad groups to determine the average
Try various CPC amounts to determine the average
Raise your max. CPC to US$3 to cover possible competitive bids