Search Ads 360 Certification Exam Answers

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 In this blog post, we have provided all the questions and answers for search ads 360 certification exam answers. We wish success in your Google certification exam

Search Ads 360 Certification Exam Answers

 
1.What two Floodlight activity group types can be set up? (select two)
Select All Correct Responses
  • Dimension
  • Sales
  • Metric
  • Counter
2. Bulksheets can be used to complete which two tasks? (select two)
Select All Correct Responses
  • Generate formula columns in bulk
  • Upload offline conversions
  • Upload custom Floodlight variable data
  • Create labels
3. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
Select All Correct Responses
  • Remove user access to an agency’s advertisers
  • Edit advertiser settings
  • Edit advertiser components
  • Edit all advertisers within an agency
4. What happens when an engine is paused?
  • Syncs are paused from the engine
  • Ad groups and keywords are paused
  • All campaigns are paused
  • Active campaigns are paused
5. At which three levels can automated rules be set up? (select three)
Select All Correct Responses
  • Engines
  • Agency
  • Keywords
  • Campaigns
6. What does it mean when the „Stop sync” button is greyed out?
  • The engine type is „Other.
  • The engine account is paused.
  • The sync is complete.
  • The sync is applying updates.
7. What metrics estimate conversions that measure user behavior across devices and environments?
  • visits
  • Cross-environment metrics
  • clicks
  • cost
8. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
Select All Correct Responses
  • Bulksheets
  • Campaign Manager API
  • Custom Variables
  • Search Ads 360 API
9. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
Select All Correct Responses
  • Agency
  • Ad groups
  • Keywords / Product Groups
  • Campaigns
10. At which two levels can URL Templates be set up? (select two)
Select All Correct Responses
  • Engine
  • Advertiser
  • Agency
  • Campaigns
11. Which three engines are supported by the Search Ads 360 API? (select three)
Select All Correct Responses
  • Bing
  • Gemini
  • Ask.com
  • Google Ads
12. Which two user types can activate the conversion API? (select two)
Select All Correct Responses
  • Agency user
  • Advertiser manager
  • Advertiser user
  • Agency manager
13. Which three landing page tests are available in Search Ads 360? (select three)
Select All Correct Responses
  • All devices landing page test
  • Desktop landing page test
  • Segment landing page test
  • Mobile landing page test
14. Which level’s settings CANNOT be edited with bulksheets? (select two)
  • Network
  • Ad Group
  • Campaign
  • Advertiser
15. Which two conversion sources can be selected in bid strategies? (select two)
Select All Correct Responses
  • Google Tag Manager goals
  • Floodlight
  • Google Analytics
  • Bing Universal Event Tracking
16. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
  • Campaign Manager
  • Display & Video 360
  • Search Ads 360
  • Each product uses separate time zones
17. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
  • Billing currency
  • Engine’s currency
  • Advertiser’s currency
  • Ad group’s currency
18. What action should be used to pass a conversion attribute (such as shipping cost)?
  • Set up Custom Floodlight Variable using the relevant engine frontend
  • Set up Custom Floodlight Variable using bulksheets
  • Set up Custom Floodlight Variable as a metric
  • Set up an additional Floodlight tag and pass the shipping cost through the revenue field
19. Campaigns can only be copied within the same engine account for which two engines? (select two)
Select All Correct Responses
  • Bing Ads
  • Yahoo Gemini
  • Social
  • adMarketplace
20. Which two conversion sources can be reported in custom columns? (select two)
Select All Correct Responses
  • Gemini Conversion Trackers
  • Google Ads Conversion Trackers
  • Bing Conversion Trackers
  • Floodlight
21. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
  • Campaign
  • Placement
  • Advertiser
  • Publisher
22. Which three features can be used to integrate offline conversion data? (select three)
Select All Correct Responses
  • Bulksheets
  • Google Data Studio
  • sFTP
  • Search Ads 360 API
23. Which three features can be used to integrate offline conversion data? (select three)
Select All Correct Responses
  • Bulksheets
  • Google Data Studio
  • sFTP
  • Search Ads 360 API
24. When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
  • 2 weeks
  • 3-4 weeks
  • 1 week
  • 3 months
25. Where can a saved web query be found?
  • In the left-hand menu, click Budget Management, then Web Query
  • In the right-hand menu, click Attribution, then Web Query
  • In the left-hand menu, click Downloads then Web Query
  • In the right-hand menu, Click Advertiser Settings, then Web Query
26. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Select All Correct Responses
  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease bidding portfolio by 1 low-performing keyword
  • Decrease CPA target of bid strategy 60%
  • Increase bidding portfolio by 2 new keywords
27. What permissions are needed to create an advertiser?
  • Advertiser viewer
  • Read-only
  • Advertiser user (edit access)
  • Agency Manager
28. In what order should new entities be created (assuming no campaigns already exist)?
  • Campaign > Ad Group > Ad > Keyword
  • Keyword > Campaign > Ad Group
  • Ad Group > Keyword > Campaign
  • Keyword > Ad Group > Campaign
29. Which two types of campaigns do bid strategy opportunities analyze? (select two)
Select All Correct Responses
  • Bing Ads manual campaigns
  • Google Ads manual campaigns
  • Google Ads App campaigns
  • Gemini manual campaigns
30. What is shown in the „Last sync” details tab? (select two)
Select All Correct Responses
  • A list of campaigns modified
  • A list of error types
  • The number of errors during the sync
  • The time that the sync occurred
31. What function do ValueTrack parameters perform?
  • Dynamically insert information
  • Automatically sync to Google Tag Manager
  • Track additional conversion types
  • Create custom date segmentation
32. Which two column categories appear in formula columns? (select two)
Select All Correct Responses
  • Search impr share
  • Conversion metrics
  • Creation time
  • Engine metrics
33. Which two types of uploads can be made through an sFTP endpoint? (select two)
Select All Correct Responses
  • Conversions
  • Bulksheets
  • Google Search history
  • Inventory management feeds
34. Which three URLs are involved in a landing page test? (select three)
Select All Correct Responses
  • Original
  • Rule
  • Control
  • Experiment
35. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
  • Campaign Manager’s timezone
  • Greenwich Mean Time (GMT)
  • The advertiser’s timezone
  • The engine’s timezones
36. What attribution model assigns all credit to the last click on a paid search ad before a conversion?
  • Last paid search interaction
  • First interaction
  • Position-based
  • Data-Driven
37. Which two types of goals can be targeted in Bid Strategies? (select two)
Select All Correct Responses
  • Business data
  • Profit Margin
  • Conversion
  • Revenue
38. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
  • 6 hours
  • 12 hours
  • 24 hours
  • 1 hour
39. What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
  • Clicks
  • Advanced Targeting
  • Position
  • Conversion
40. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
  • Placeholder keyword
  • Landing page test
  • Rules
  • Business data
41. Data Exclusion events exclude data for a minimum of how many hours?
  • 4 hours
  • 8 hours
  • 24 hours
  • 2 hours
42. What level should be used to evaluate performance of a bid strategy?
  • Individual keyword
  • Individual campaign
  • Bid strategy
  • Individual ad
43. Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
Select All Correct Responses
  • Set up a Custom Dimension in Google Analytics
  • Set up a custom Floodlight variable in Google Tag Manager
  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • It is not possible to pass conversion attributes

 

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