Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

byMiss Techy •February 17, 2019

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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Target cost per install (tCPI)
Get new users for her app.
Get new users who most likely complete in-app actions.
Google Play Store optimization