Home If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: byMiss Techy •February 17, 2019 0 If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: highest Ad Rank lowest maximum CPC bid highest maximum cost-per-click (max. CPC) bid highest cost-per-acquisition (CPA) bid Facebook Twitter