Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

• She can’t afford to run ads at all times of the day and on all days of the week
• Her “goal’ is for people to visit her website
• Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
• She prefers not to limit ad exposure, regardless of when the restaurant is open