Google Partners Digital Sales Exam Answers

byMiss Techy •
0
You can use Display Planner to :
  • See how other advertisers perform on websites where you want your ad to appear
  • Compare how your current Display Network campaign could perform on websites you’d like to target
  • See ways to reach your target audience based on your keyword, website or interest categories
  • See which image and text ads are performing best on the specific websites you’re targeting
Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client ?
  • Preparation is not critical if you have enough experience
  • To guarantee that the client will make a decision by the end of the meeting
  • To prepare for potential objections the client may have
  • Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting
You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion ) from some successful clients in the same industry as this client?
  • To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data
  • To sound smarter and show the client that you are more knowledgeable than he originally thought you were
  • To make the meeting last longer, so the client feels even more invested in the solution
  • To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see
Which of these metrics is especially important to clients who are running a branding campaign?
  • Clickthrough rate (CTR)
  • Impressions
  • Phone call conversions
  • Average cost-per-click (avg. CPC)
All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
  • 0.5
  • 1
  • 0.51
  • 1.01
Which is a benefit of advertising online?
  • Reach people who are likely interested in what you’re advertising
  • Make money by showing ads on your website
  • Increase your position in organic search results
  • Automatically collect information about potential customers
Your client wants to improve her ad position. What would you recommend?
  • Make the ad headline longer and more descriptive
  • Add more keywords and increase daily budget
  • Improve Quality Score and decrease bid amount
  • Improve the ad quality and increase bid amount
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
  1. It’s a cheap way to provide a narrower set of options to mobile customers
  2. Mobile browsers aren’t powerful enough to load most desktop sites
  3. Mobile users don’t need all the features a website can offer.
  4. Desktop sites typically don’t load quickly on mobile devices
How does AdWords data-driven attribution give credit for conversions?
  1. Its uses the linear model to credit conversion equally across all clicks on the path
  2. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
  3. It gives more credit to clicks that happened closer to the conversion
  4. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which were most critical to the conversion
Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
  1. Call-only ads cost more, but reach farther
  2. Call-only ads don’t include a link to a mobile site
  3. Call-only ads don’t appear on mobile devices
  4. Call-only ads run for shorter duration than ad call extensions
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
  1. Google Play Store optimization’
  2. Get new users for her app
  3. Get new users who most likely complete in-app actions
  4. Target cost per install (tCPI)

Where can universal app campaigns run?
  1. Within other apps, also known as in-app
  2. Only on the Google Play Store
  3. On the Search and Display Network and YouTube
  4. Only on AdMob

AdWords Smart Bidding uses machine learning and your account data to help you
  1. Make informed bidding decisions and value mobile accurately
  2. Prevent your total spend from surpassing the hard limit you set
  3. Let you adjust your bids manually, so you’re visible when customers are looking for you
  4. Limit your bids to the times of day when competition for ad space is lowest

How can you re-engage users who have abandoned your app after their first use?
  1. Offer deeper discounts to entice visitors
  2. By offering store credit for users who click your ads
  3. Remarket to app users with a compelling message across search, display, and video
  4. By engaging users who visit your desktop website

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
  1. Mobile Site Apps
  2. Enhanced Mobile Sites
  3. Progressive Web Apps
  4. Progressive sites

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s director app. Which app feature best supports his need?
  1. The app is available at no cost to him or any businesses –big or small
  2. It’s mobile-friendly, so he can easily create his video footage on the go
  3. It helps connect him with local filmmakers for hire
  4. It offers 100+ ready-to go video templates designed for a variety of businesses, including his

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
  1. In the Google Display Specification site
  2. Through a Google representative
  3. In the AdWords Help Center
  4. Through the third-party request form

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
  1. Video Performance Data
  2. AdWords Reporting
  3. YouTube Analytics
  4. Google Brand Lift


What is Google’s programmatic buying platform?
  1. YouTube
  2. AdWords
  3. Google Analytics
  4. DoubleClick Bid Manager

What percentage of video views on YouTube come from mobile devices?
  1. Almost 25%
  2. Almost 15%
  3. More than 60%
  4. More than 75%

In this TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?
  1. Learn how to build a table
  2. Click here
  3. Start now
  4. Download this

What does digital media offer that TV advertising does not?
  1. Upfront deals
  2. Real-time optimization
  3. Demographic targeting
  4. Reach

What’s the first step when determining the right video solution for your campaign?
  1. Choose the video solution that drives that goal
  2. Optimize your campaign
  3. Determine your campaign goals
  4. Find the KPI’s that measure your goal

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical step he needs to take within AdWords to start a video remarketing campaign?
  1. Set the membership duration to Open to ensure he captures all users for an open ended period iof time, even new ones
  2. Select the viewer actions he wants to target for his list
  3. Link his current AdWords account to his existing YouTube channel
  4. Add the remarketing list to his campaign

Yoko wants to re-generate prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
  1. Ad impressions, users who have downloaded the app
  2. Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
  3. Ad impressions, users who haven’t downloaded the app
  4. Ad impressions, users who have subscribed to her company’s video channel

———- is used to measure video campaigns.
  1. Cost-per-view (CPV) bidding
  2. Cost-per-acquisition (CPA) bidding
  3. Cost-per-thousand-impressions (CPM) bidding
  4. Cost-per-click (CPC)bidding

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
  1. Start broad- adjust the settings to reach a wide audience , test, and then refine the settings based on the performance data
  2. Take it easy – to start, simply go with the default targeting settings while getting used torunning an AdWords video campaign
  3. Use what you know – adjust the settings to mimic those used for a prior successful video campaign
  4. Maximize for success – take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience

Which of these formats can be booked cross-screen(mobile and desktop)?
  1. Rich Media Custom Mastheads
  2. Video Mastheads
  3. Rich Media Layouts Mastheads
  4. Video Media Layout Mastheads

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
  1. Impressions and conversions
  2. Clickthrough rate and cost-per-click
  3. Conversion delay and cost-per-click
  4. Impressions, reach, frequency

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up checking it?
  1. Clickthrough rate
  2. Cost-per-click
  3. Conversion
  4. Cost-per-acquisition

Which targeting option allows you to re-engage with people who visted your site by serving them ads containing the products they viewed on their visit?
  1. Similar audiences
  2. Topic targeting
  3. Dynamic remarketing
  4. In-market audiences
How should an adviser with store in both India and Germany set up an AdWords accounts to target users in these different locations?
  1. Create two separate ad groups, each targeting one of these locations
  2. Create two separate campaign, each targeting one of these locations
  3. Create two separate accounts, one for each of these locations
  4. None of the above AdWords can’t target users in specific locations

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:
  1. Set up enhanced cost-per-click(ECPC) bidding
  2. Customize the statistics tables on the Campaign page
  3. Use the Bid Simulator
  4. Use the priority setting in his Shopping campaign

You can use custom labels to:
  1. Subdivide a product by specific features that you decide
  2. Have Google subdivide your product into specific relevant categories
  3. List specific features in your Shopping ads
  4. Target different countries within the same Shopping campaign

Google Merchant Center is used for:
  1. Setting up campaign bidding priorities
  2. Managing conversion tracking
  3. Uploading product data feeds
  4. Editing your Shopping campaign’s product groups

What can you use to connect with people based on their purchase intent?
  1. Similar audiences
  2. Customer Match
  3. Custom affinity audiences
  4. Google’s in-market audiences

Google helps marketers connect with people using what three kinds of data?
  1. Declared, social, and offline
  2. Declared, matched, and demographic
  3. Passion, purchase intent, and personalization
  4. Demographic, purchase intent, and declared

What are the three components in the YouTube ecosystem?
  1. Fans, publishers, and advertisers
  2. Brands, publishers, and advertisers
  3. Creators, agencies, and publishers
  4. Fans, creators, and advertisers

Which is the best tip for optimizing a TrueView video for viewer engagement?
  1. Increase each target group’s bid by 100%
  2. Add exclusions to the campaign
  3. Run both an in-stream and a video discovery version of the ad
  4. Look at engagement rate for targeting and focus on the methods with highest view through rate

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
  1. Through a third-party provider
  2. Through a Google representative
  3. YouTube

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?
  1. Engagement report
  2. Likes and dislikes report
  3. Audience retention report
  4. Watch time report

What’s the view of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  1. 09
  2. 2
  3. 11
  4. 02

TrueView in-stream ads can appear on:
  1. YouTube Mastheads
  2. Google search results and YouTube watch pages
  3. The Google Play Store
  4. YouTube watch pages

Video advertising on YouTube lets you:
  1. Pay a single monthly fee
  2. Use pay-per-report analytics and pay for click-throughs ads
  3. Use pay-per-report analytics and pay a single monthly fee
  4. Use free video analytics

Which is a good app design practice?
  1. Zoom viewers in automatically for app content you know is most important
  2. Get users to enter valuable user profile information immediately when they first open the app
  3. Make previous searches and recent purchases readily available
  4. Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors


Why should you build a mobile site or app instead of just resizing your desktop site smaller screen?
  1. Mobile browsers aren’t powerful enough to load most desktop sites
  2. Desktop sites typically don’t load quickly on mobile devices
  3. Mobile users don’t need all the features a website can offer
  4. It’s a cheap way to provide a narrower set of options to mobile customers

How does AdWords data –driven attribution give credit for conversions?
  1. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
  2. It uses the linear model to credit conversions equally across all clicks on the path
  3. It gives more credit to clicks that happened closer to the conversion
  4. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion

These are all key to good mobile site design except?
  1. Easy search
  2. Easy conversion
  3. Easy user customization
  4. Easy navigation

Call conversions, which can be tracked by businesses in eligible countries, can be used track calls from users who visited a website from any source.
  1. False
  2. True

Which kind of targeting can help deliver ads to mobile users when they’re physically needed your business location?
  1. Ad schedule targeting
  2. Keyword targeting
  3. Location targeting
  4. Profile targeting

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
  1. Call-only ads run for shorter durations than ad call extensions
  2. Call-only ads don’t include a link to mobile site
  3. Call-only ads cost more, but reach farther.
  4. Call-only ads don’t appear on mobile devices

What does a call extension let users do that call-only ads do not?
  1. Click through to your mobile site instead of calling.
  2. Easily save the number to their phone’s contact list.
  3. Choose from two different numbers to call.
  4. Easily schedule a call-back from the advertiser when the line is busy.

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
  1. Many in traditional retail are not mobile users.
  2. They don’t use AdWords
  3. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices
  4. No one has figured a way to “see” mobile’s contribution yet.

Which manual bidding strategy can you use to increase your reach?
  1. Cost-per-click
  2. Cost-per-engagement
  3. Cost-per-thousand-viewable impressions
  4. Cost-per-thousand-viewable impressions

You are interested in understanding how campaign are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
  1. Conversion
  2. Cost-per-click
  3. Clickthrough rate
  4. Cost-per-acquisition

Which bidding strategy should use you if you want to increase revenue from your ads?
  1. Target cost-per-action (CPA)
  2. Enhanced cost-per-click (ECPC)
  3. Maximize clicks
  4. Target return on ads spend (ROAS)
When should you use automated bidding?
  1. If you have had 50 -100 conversions over 15 days in a single campaign
  2. If you have had 10 -50 conversions over 15 days in a single campaign
  3. If you have had 50 -100 conversions over 30 days in a single campaign
  4. If you have had 5 -10 conversions over 30 days in a single campaign
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
  • Add a call-to-action like “Sign up for a free trial”
  • A call-to-action like “Visit our gym now”
  • Add a promotion like “20% off fitness classes”
  • A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexible without a predetermined budget in mind?
  • Budgets cannot be applied to online campaigns due to constant changes in traffic
  • AdWords budgets can only be set once annually and require a fixed commitment
  • Online campaigns are highly measurable and can automate a positive ROI. It can be strategic to capture all traffic without predetermined budget as long as ROI is positive
  • Online campaigns generate clicks, whereas other channels generate exposure
Which statics indicates how often a click has led to a conversation?
  • Clickthrough rate (CTR)
  • Clicks
  • Cost-per-conversion
  • Conversion rate
A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you when is it appropriate to use a positioning statement?
  • When the client does not seem interested in Google AdWords
  • When the client is not very clear in his responses to your questions and needs more help understanding your role
  • When you want the client to see you as a credible resource with solutions that can help him reach his business objectives
  • When the client has a very large budget and needs especially good treatment to ensure he buys Google AdWords
You want to generate leads with your AdWords campaign by encouraging people to fill out an interest from on your website. What do you need to know to measure return on the investment (ROI) for this campaign?
  • The number of clicks your ad divided by the number of times it showed
  • You can’t calculate return on investment for campaigns that are focused on online leads
  • How much you’ve spent on the campaign compared to the value of leads generated
  • The percentage of budget spent compared to how many forms were completed
You can use audience targeting to show your ads to
  • Groups of websites, based on specific interests
  • Specific groups of people, based on their location
  • Specific websites, based on specific interests
  • Specific groups of people, based on their interests
If you’d like your ads to show on certain sites across the internet, you can add these websites as:
  • Placements
  • Audience
  • Keywords
  • Topics
Your client mentions he has some concern about implementing a Google Search campaign. Which is good example of clarifying the client’s concerns?
  • “This sounds more like a concern your supervisor mentioned is that correct?”
  • “I can see how that would be your concern, but you do not have to worry about that.”
  • “Can you please tell me more about what you have heard that concerns you?”
  • “It sounds like your are getting incorrect information. What is the role of the person who told you that?”
Which ad extension would you use for an advertiser who has a chain of restaurants?
  • Previous visits extensions
  • Location extensions
  • Sitelink extensions
  • Seller ratings









Why is it important to understand the expectations a client has of you?
  • It will help you better understand your client wants to be served so you can provide a great experience
  • It is only important if you think the client may have false assumptions on how the campaign will work
  • It is important so you can persuade the client into spending more money
  • To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals
You would choose to advertise on the Google Display Network if you wanted to
  • Show ads on websites related to your business
  • Show ads on Google Maps
  • Show ads on Google sopping
  • Show ads to people on non-Google search sites
You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:
  • Do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for him
  • Call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business
  • Send the article to your client’s competitor with some inside notes on what you did for the client. This might be a good opportunity to get his business
  • Send your client an email and explain that you, “just wanted to say ‘hi’.”
Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?
  • “Who else needs to be involved in this decision?”
  • “When do you want to get started?”
  • “What is your budget?”
  • “How will this impact your business long-team?”
Which is a benefit of advertising online with Google AdWords?
  • Advertisers can pay to always show their ad above the organic search results
  • Advertisers pay the same amount every time someone clicks their ad
  • Advertisers can choose how much they spend and only pay when someone clicks their ad
  • Advertisers can choose how many times their ad should show during the day
What is the purpose of summarizing the conversion with the client at the end of the meeting ?
  • It buys you a extra time to decide how to close the sale
  • It gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessary
  • It makes the client feel he is important and guarantees he will buy what you are selling
  • It makes the client feel he is being listened to and the solution provided is customized for him
Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What  additional information do you need in order to calculate her return on investment (ROI)?
  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads costs to produce her purses
  • Number of clicks on her ads revenue they generated
  • Costs to produce her purses and revenue generated from her ads
During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?
  • To let the client know you are the expert
  • It shows the client that the solution is customized to her situation
  • There is no purpose to linking back to what the client said
  • It gives you an advantage in negotiating with the client









Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
  • Traditional media generates exposure, but online advertising campaign can guarantee sales
  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
  • Online advertising is always less expensive than traditional media
Which client would you advise to advertise on the Google Search Network?
  • Carol, who wants to reach people watching YouTube videos
  • Jim, who wants to reach people on social network interested in poetry
  • Suzy, who want to reach people browsing travel websites about china
  • Bill, who wants to reach people looking for plumping services
A question that includes factual information based on market research, such as,”Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:
  • How to misinterpret data to persuade the client to buy Google AdWords
  • A question that the client may not be able to answer because it is confusing
  • A question that will upset the client because the client may feel as though you are questioning their current marketing strategy
  • Demonstrating credibility, while also seeking to understand how the client is currently approaching marketing
You would choose to advertise on the Google Search Network if you wanted to
  • Reach customers while they’re searching for your products or services
  • Choose from a range ad formats, like video and image ads
  • Reach customers browsing websites related to your business
  • Choose the types of websites where you want your ads to show
You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
  • Reach people who are searching for her products
  • Use text ads that encourage people to visit her website
  • Use text ads that encourage people to call her business
  • Reach people who are interested in similar products
A standard AdWords text ad is made up of
  • Headline text, an image. And description text
  • Headline text and description text
  • A display URL and description text
  • Headline text, a display URL, and description text
Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
  • Dynamic Search Ads
  • Conversion tracking
  • Remarketing
  • Ecommerce tracking
Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because:
  • You do not want the client to feel as though you are wasting her time
  • It gives the client the opportunity to decide if she needs to gather more information about answering your questions
  • It will help you appear more confident to the client and she will be more likely to give you truthful responses
  • It shows the client you value her insight and partnership so you can provide a tailored solution
Which of the following items is not a component of Quality Score?
  • Expected clickthrough rate (CTR)
  • Landing page experience
  • Maximum cost-per-click (max. CPC)bid
  • Ad relevance
You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practice should you use?
  • Review the reasons why the client should buy Google AdWords, and be sure to emphasize cost so they understand the investment in future success
  • There is nothing that needs to be done before ending the meeting with the client
  • Review spreadsheets and tools with your client, so she knows you are knowledgeable about growth metrics
  • Review the key objectives the client wants to accomplish with her campaign and the strategy discussed
When introducing yourself to a new client, it is important to share:
  • Your name, your role, and relevant experience in helping companies similar to the client
  • Your name and a brief 15 minute overview of AdWords
  • Your name
  • Your name and the product you think will benefit the client the most
Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?
  • It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing
  • It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers
  • It is only a good idea if their client shows a high level of interest and tells you he wants to spend more money
  • It is not a good idea to recommend this at all, because it might offend the client
Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:
  • A bad idea, because it gives the client unnecessary control of the meeting
  • A bad idea, because the client may feel you do not know what you are doing
  • A good idea, because you get the client’s input which makes the client feel like he is being listened to
  • A good idea, but only if you know the client will not bring up any concerns
Your ad can show on the Google Search Network when someone searches for items that are similar to your
  • Ad text
  • Website
  • Keywords
  • Placements
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and increase daily budget
  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Improve Quality Score and decrease cost-per-click (CPC) bid
If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
  • Previous visits extensions
  • Location extensions
  • Sitelink extensions
  • Callout extensions
Before the start of a meeting, thinking about the meeting’s desired outcome will:
  • Be helpful, only if it will not increase the length of your meeting beyond what is necessary
  • Be a waste of time, and you are already very busy
  • Be helpful, because it will allow you to focus on how to make maximize success
  • Not be helpful and will cause you to overthink the meeting
Start a client meeting with an agenda
  • Makes the client fell he is important, even if he is not a key decision-maker
  • Is only necessary if you do not have experience in selling Google [products
  • Is too structured and will probably scare the client
  • Can help lower the client’s resistance, because he will know what to expect
Which client would you advise to use radius targeting?
  • Luis, whose e-commerce business delivers nationwide
  • Mabel, who wants to exclude her ads from certain cities
  • Christopher, who wants to promote his new product in select cities
  • Denise, whose service can reach customers within 30 miles









Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:
  • Demonstrate your interest in the client as a person and help build rapport
  • Increase the length of your meeting beyond what is really necessary
  • Demonstrate your online research abilities so the client sees you as an expert in anything related to growing business online
  • Be unnecessary, because it will not help you make the sale
“ I can see how that would be frustrating “ and “that is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are
  • Only beneficial when speaking with a client that is more emotional versus logical
  • Beneficial because clients buy from sales representatives they like
  • Helpful because they let the client know her concern is valid and can help lower her resistance
  • Not beneficial, because clients do not need reassurance
A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:
  • Uncover the client’s pain points so you can use them against her later
  • Ask questions only if you did not gather enough information from your pre-call planning
  • Ask questions about the client’s current situation, desired situation and expectations
  • Ask “yes” or “no” questions to show credibility and avoid confusing the client
Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:
  • Measures trends relating to the search terms people used before seeing your ad
  • Focuses on getting customers to complete an online purchase
  • Automatically gives you personal details about the people who convert
  • Shows you which ads lead to customer actions that have value for your business
Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
  • They interact with her website
  • Likely they are to become a regular customer
  • Likely they are to click her ads
  • They perceive her products
You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now” What should you do next?
  • Find out if the client has someone she reports to who may be able to approve the investment in display
  • Empathize and ask the client to tell you more about her concern
  • Explain the return on investment the client can expect and explain why she should make room in her budget
  • Ask the client if her long-term success is worth making room in her budget
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
  • Impressions
  • Conversion rate
  • Clickthrough rate (CTR)
  • Clicks
In order to appeal to customers on mobile devices, it’s important to
  • Avoid using ad extensions
  • Send users to a video-based landing page
  • Send users to a mobile-friendly landing page
  • Include your phone number as your display URL
You can use Keyword Planner to identify
  • Which text ads are performing best based on your keywords
  • Webpages where your ad can appear based on your keywords
  • The amount of traffic potential keywords might get
  • The number of negative keywords you should add
Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
  1. Apps
  2. Imports
  3. Phone calls
  4. Website
You are interested in understanding how clicks leads to a sale on your website. What do you call a click that leads to a sale on your site?
  1. Cost-per-click
  2. Impression
  3. Clickthrough rate
  4. Conversion
When should you use automated bidding?
  1. If you had 10-50 conversions over 15 days in a single-campaign
  2. If you had 50-100 conversions over 30 days in a single-campaign
  3. If you had 5-10 conversions over 30 days in a single-campaign
  4. If you had 50-100 conversions over 15 days in a single-campaign
Which ad format is recommended for building awareness?
  1. Display ads with location extensions
  2. Image ads
  3. Dynamic image ads
  4. Universal app campaigns
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans” which targeting method should this advertiser use?
  1. Affinity audiences
  2. Custom affinity targeting
  3. Demographic targeting
  4. Managed placements
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjust its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
  1. Responsive ads
  2. TrueView ads
  3. Lightbox ads
  4. Standard image ads
What targeting options are available on display Network?(choose 2)
  1. Remarketing lists for search ads (RLSA)
  2. Connections targeting
  3. Demographic targeting
  4. Affinity audiences
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
  1. Focus on impressions
  2. Focus on engagement
  3. Focus on conversions
  4. Focus on clicks
What does remarketing allow you to do? (choose 2)
  1. See how many people bought your product after seeing the ad
  2. Send client emails
  3. Tailor your ads to users based on their previous actions on your website or a[pp
  4. Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
If john is setting up a new video campaign, which manual bidding strategy should he use?
  1. Cost-per-engagement
  2. Cost-per-click
  3. Cost-per-view
  4. Cost-per-thousand-viewable impressions
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
  1. Drive loyalty
  2. Build awareness
  3. Influence consideration
  4. Drive action
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
  1. Drive loyalty
  2. Influence consideration
  3. Drive action
  4. Build awareness
You’re running campaign for a shoe company and notice that the sales tends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
  1. Create a remarketing list segment for shopping cart abandoners
  2. Launch a new search campaign
  3. Launch a new marketing video
  4. Send an email blast to all of newsletter subscribers
James has campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (choose 2)
  1. How many people saw the ad
  2. How many liked the ad
  3. Which age group and gender is more likely to sign up for a course after seeing the ad
  4. How many people sign up for lessons after seeing the ad
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
  1. Location and language targeting
  2. Device targeting
  3. Audience targeting
  4. Keyword targeting
How many websites are part of the Google Display Network?
  1. 500K+ websites
  2. 1M +websites
  3. 100K+ websites
  4. 2M+ websites
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount (select 3)
  1. Your campaign type
  2. Cost of your keywords
  3. Your profile
  4. Competitor’s products
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
  1. 1-2 weeks
  2. 1 month
  3. 2-3 days
  4. 1 year
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
  1. Category page visitors
  2. Homepage visitors
  3. Past converters
  4. Product page visitors
What are the key benefits of using the Google Display Network?(Choose 2)
  1. Massive reach, you can advertise on any website
  2. Placing your ads on google.com
  3. Influence consideration
  4. Sophisticated reporting to measure performance
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results
  1. Enhanced cost-per-click (ECPC)
  2. Cost-per-view (CPV)
  3. Cost-per-enagement (CPE)
  4. Viewable cost-per-thousand impressions (VCPM)
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
  1. Device targeting
  2. Location and language targeting
  3. Audience targeting
  4. Keyword targeting
Which ad format is recommended for driving action?
  1. Image ads
  2. Responsive ads
  3. Lightbox ads
  4. TrueView ads
What is the reach of the Google Display Network?
  1. Over 50 percent of global internet users
  2. Over 60 percent of global internet users
  3. Over 40 percent of global internet users
  4. Over 90 percent of global internet users
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
  1. Universal app campaigns
  2. Lightbox ads
  3. TrueView ads
  4. Display ads with location extensions
Which manual bidding strategy can you use to increase your reach?
  1. Cost-per-engagement
  2. Cost-per-thousand-viewable impressions
  3. Cost-per-thousand viewable impressions
  4. Cost-per-click
Why would an advertiser use sitelinks?
  1. To give customers quick access to multiple pages of an advertiser’s website
  2. To showcase customer reviews with high-quality survey data
  3. To show a link that sends people to the app store or starts downloading an app
  4. To let customers click a button to call the business
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
  1. They should use location targeting
  2. They should create remarketing lists for search ads
  3. They should use placement targeting
  4. They should use device targeting
Which targeting option can help you reach people who’ve previously visited your website?
  1. Interest category targeting
  2. Remarketing
  3. Demographic targeting
  4. Device targeting
What is the Google Network?
  1. A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear
  2. The term that embodies all of the places where your AdWords ad can appear
  3. The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
  4. A network of partner websites that will show your AdWords ad
What bidding strategy should you use to maximize the number of visitors to your website?
  1. Cost-per-click (CPC)
  2. Cost-per-acquisition (CPA)
  3. Cost-per view (CPV)
  4. Cost-per-thousand viewable impressions (vCPM)
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
  1. Contextual targeting
  2. Demographic targeting
  3. Keyword targeting
  4. Interest category targeting
How much are you charged for a click on your AdWords ad?
  1. You’re charged only the minimum amount needed to maintain your ad’s position
  2. You’re charged the full amount you bid
  3. You’re charged $0.01 for every click
  4. You’re charged 10 cents more than the next highest bid
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  1. Impressions
  2. Clickthrough rate (CTR)
  3. Search terms
  4. Clicks
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
  1. $2.50
  2. $5
  3. $25
  4. $10
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
  1. Ad Rank
  2. Ad Score
  3. Quality Factor
  4. Quality Score
Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
  1. Change the ad delivery method from “Standard” to Accelerated”
  2. Increase her daily budget
  3. Segment her campaign performance by time of day
  4. Change the ad delivery method from “Accelerated” to “Standard”
Why might you use the “Search Network campaigns with Display opt-in” campaign type?
  1. Your ads only show on the first page of search results
  2. Your video ads can run on the Search Network
  3. You can use one budget to advertise on the Search Network and Display Network
  4. You can pick the exact websites where you want your ad to show
A conversion is:
  1. By definition when someone makes a purchase after clicking on your ad
  2. Any interaction with your ad that can be measured, like watching a video for a certain length of time
  3. An action defined as valuable to your business that someone takes after clicking on your ad
  4. When someone reaches your landing your landing page after clicking your ad or video
How much are you charged for a click on your AdWords ad?
  1. You’re charged the full amount you bid
  2. You’re charged 10 cents more than the next highest bid
  3. You’re charged $0.01 for every click
  4. You’re charged only the minimum amount needed to maintain your ad’s position
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
  1. $1
  2. $1.24
  3. $1.26
  4. $2
How are negative keywords different from other keywords?
  1. They can only be used for ads on the Display Network
  2. They can increase your costs
  3. They prevent your ad from showing for search terms that you don’t want
  4. They make your ad appear for search terms that you don’t want
What report can help you identify opportunities to improve your keywords and ads
  1. Paid & organic report
  2. Auction insights report
  3. Search terms report
  4. Time segmentation report
How are rich media ads different from other ad formats?
  1. They are displayed on the Search Network
  2. They are static image ads
  3. They are a type of text ad
  4. They are ads with animation or other types of motion
All of these were recommended to help build a faster site except?
  1. Site works on a range of screens and devices
  2. Optimized content delivery
  3. Implementation of AMP ( Accelerated Mobile Page) best practices
  4. Customer surveys about site performance
Negative keywords can help advertisers refine the targeting of their ads by
  • Reducing their campaign’s daily budget recommendations
  • Reducing the number of irrelevant clicks
  • Raising the average position of their ads
  • Increasing the number of relevant Display Network placements
When covering the agenda at the beginning of a meeting, stating the purpose should be:
  • Avoided, unless the client asks you why he is meeting with you
  • Client-oriented to let the client know what he will gain from meeting with you
  • As fast as possible, so the client does not realize he is going to be sold
  • Quickly covered, so the client knows you are still in control
A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
  • Add call extensions to the client’s ads and monitor performance with the top vs other segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the top vs other segment
Tags:
Previous Post Next Post