Google Shopping Certification Answers

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:
  • customize the statistics tables on the Campaign page
  • use the priority setting in his Shopping campaign
  • use the Bid Simulator
  • set up enhanced cost-per-click (ECPC) bidding

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
  • A) Change the price on the ad to be lower than the actual product price
  • B) Include bundled accessories in the product image
  • C) Include her store name on all watch images
  • D) Use promotional text to highlight any deals

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
  • Submit his feed without changing it, and then use feed rules to automatically changeproduct_state to condition
  • Manually change product_state to condition before submitting his feed to Merchant Center
  • Delete product_state completely from his feed, and then submit his feed to Merchant Center
  • Leave product_state in his feed and also add the condition attribute

Q: Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. She need to fix Only the errors in order for her ads to show.

Explanation:
Error: This refers to reviews that did not process successfully and cannot be used. Verify that the review is formatted correctly based on the Product Ratings feed specifications , and contains all recommended identifiers.
Warning: This refers to issues that may prevent a review from appearing. To improve the quality of a review, verify that the review is formatted correctly and contains all recommended identifiers.
Notification: This refers to reviews that are not eligible to show. No action is required on your part and we recommend that you take a look at our program policies when setting up your feed.

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
Ans: Showing clearly the payment model and full price that a person shopping online would be charged before and after the purchase

When optimizing the title attribute for her new line of bicycles, Matilda should include:
Ans: keywords and relevant attributes in the title such as brand, size, and color


Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
Ans: run an Auction insights report to compare her impression shares to those of her competitors


Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?  
Ans: Set up Google Analytics for his local storefront and access its various customized data 


You're optimizing a client's Shopping campaign to drive online sales and are assessing the company's website. You determine that the site needs to be improved for mobile, and recommend that the company:  
Ans:  allow people to return to their shopping cart on their desktop computer


True or false: If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads.
Ans: True


After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores?
Ans: Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving 


How can Helen provide free shipping for a small group of promotional products?
  • A) Add “Free shipping” to the Shopping campaign promotional text
  • B) Set the default shipping for all products to a flat rate of $0.00
  • C) Remove all shipping options from the Google Merchant Center account
  • D) Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products

 Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:
Ans: any value he chooses so he can organize his campaign by his own goals 


You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales? 
  • Set a short conversion window, such as 7 days
  • Set a longer conversion window, such as 30 days or 90 days
  • Create a separate campaign optimized for mobile and compare how it drives sales
  • Create a separate ad group optimized for mobile and compare how it drives sales

If a product doesn’t have an image available, you should:
  • A) Submit an image of a similar product
  • B) Wait to submit the product until an image is ready
  • C) Submit a placeholder image with a message, such as “Coming Soon”
  • D) Submit a full color version of your store’s logo

 What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
Ans: Nothing, she just needs to enable the setting in Google Merchant Center


For a Shopping campaign, you can use AdWords to:
  • A) Manage ad group bids
  • B) Submit product information
  • C) Upload additional product images
  • D) Manage and validate a website URL

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
  • A) Classify the products under the “holiday” Google Product Category
  • B) Use a custom label to denote items included in the holiday sale
  • C) Change the ‘brand’ attribute of sale items to “holiday”
  • D) Add “holiday sale” to the ‘Title’ attribute of all items

What is a best practice to reduce the processing time of a new feed?
  • A) Submit the feed at midnight
  • B) Upload both xml and csv files of the same products
  • C) Create a new Google Merchant Center account for each new AdWords campaign
  • D) Divide the group of products into multiple data feed segments

 Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?
Ans: Customers can become well-informed about Suzie's products because they'll see important information such as the price, image, and retailer name before they click the ad 


What does impression share indicate about a product group?
  • A) It provides an average benchmark of all similar products from other retailers
  • B) It shows your product group impressions relative to other product groups in the same campaign
  • C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • D) It predicts your product group’s future impressions



You've started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn't providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign's performance?
Ans: Compare 2 models to see if the campaign is undervalued on a last-click
 


Shopping ads can be targeted to:
  • Select countries, listed in Google Merchant Center and AdWords Help Centers
  • B) All countries where AdWords is available
  • C) Only countries where Google.com/shopping is available
  • D) North America only



You can use custom labels in a product data feed to:
  • A) Tag products you’d like to group in a Shopping campaign by values of your choosing
  • B) Provide additional description information for shoppers in search results
  • C) Add supplemental image URLs
  • D) Submit product brand descriptions


Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
Ans: set up conversion tracking 




Shopping ads on google.com:
  • indicate the name of the merchant
  • don’t use keywords
  • all of the answers are correct
  • can be served together with text ads



Campaign priorities determine your bids according to which rule:
Ans: if the highest priority campaign is out of budget, the lower priority campaign bids 



What optimization recommendation might you make to a new client with Shopping campaigns that don't include all of the products the company sells?  
Ans:
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid 



In Google Merchant Center, a target country is the country where:
  • A) The products are sold and will be shipped to
  • B) The products are shipped from
  • C) The retailer is located
  • D) The products are manufactured


True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
Ans: False

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
  • A) Combine reporting on all data feeds across domains
  • B) Share products between accounts
  • C) Manage multiple domains with a single sign in
  • D) Access multiple AdWords accounts



How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
  • A) Increase your campaign priority
  • B) Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
  • C) Increase bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversion
  • D) Remove product group subdivisions and bid on broader groups of products


True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center
Ans: True



Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
  • Verified and claimed website URL 
  • Local business data feed
  • Country where her products are sold
  • Promotion text


Shopping ads can appear on:
Ans: all of the answers are correct



In order to offer products in different countries, you should:
  • A) Always set prices in USD
  • B) Use one feed for all products
  • C) Use the same landing pages globally
  • D) List the products in the local language


Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
  • A) Mark ‘adult’ in a separate custom label attribute as part of the data feed
  • B) Include the text “adult” in the product description
  • C) Email the support team through the Google Merchant Center Help Center
  • D) Identify products using the ‘adult’ attribute and in Google Merchant Center settings


 Campaign priority should be used when you advertise:
Ans: one product for the same country in multiple campaigns



What should Kevin take into account when optimizing the title attribute for his new line of surfboards? 
Ans: Include relevant attributes in the title such as brand, size, and color



Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
  • A) Leave all unique product identifiers blank
  • B) Add ‘unique’ to the ‘brand’ attribute
  • C) Use the exemption attribute ‘identifier exists’
  • D) Include the word “antique” in the titles of all products


Creating multiple products groups within one ad group allows you to:
Ans: base each product group on a specific product attribute you choose 



Which is a reason why Annie’s Google Merchant Center account would get suspended?
  • A) Her landing pages lead to error messages or non-existent pages
  • B) She is only selling used products
  • C) Her website doesn’t have a mobile version
  • D) She’s only been updating her data feeds every 10 days

To subdivide products in Shopping campaigns using your own set product structure, you should use:
  • A) AdWords labels
  • B) Starred items
  • C) Multiple data feeds
  • D) Custom labels


What’s the best way to indicate in a feed that a product is on sale for a limited time?
  • A) Include “SALE” in the title of the item
  • B) Upload the same item twice, once with a lower price
  • C) Use the ‘sale price’ attribute
  • D) Update the description of that specific item


You should use multiple ad groups when you want to:
  • A) Set a different priority on bidding within the same Shopping campaign
  • B) Target a different country within the same Shopping campaign
  • C) Link products from a different Merchant Center account
  • D) Use a different bid modifier for products in the same Shopping campaign

  

 Google Merchant Center is used for:
  • A) Setting up campaign bidding priorities
  • B) Managing conversion tracking
  • C) Editing your Shopping campaign’s product groups
  • D) Uploading product data feeds


 To help with your campaign strategy, you can use custom labels to:
Ans: organize products by specific attributes 



Google Merchant center is used to:
  • A) Manage bidding for Shopping campaigns
  • B) Monitor the performance of Shopping campaigns
  • C) Submit product information
  • D) Host website images


When creating a file to upload to Merchant Center, what format is accepted?
  • Tab Delimited File Format
  • B) Database File
  • C) Excel File Format
  • D) Google Document File


May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
  • A) The language on the landing pages doesn’t match the language of the target country
  • B) The data feed includes products with the availability status “out of stock”
  • C) The data feeds weren’t updated for 10 days
  • D) The shipping attributes for a small number of items have different pricing than the default shipping at the account level



When preparing to submit a new data feed, you should:
  • A) Submit a test data feed
  • B) Include all items in your inventory
  • C) Submit multiple feeds to process everything at once
  • D) Give all feeds the same name for consistency

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
  • A) Set the country of sale to United States only
  • B) Set both the country of sale to United States and location to California
  • C) Set the location to California only
  • D) Set either country of sale to United States or location to California

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
  • A) Change the campaign priority to “high”
  • B) Set her budget to “accelerated” delivery
  • C) Increase her “All products” bid
  • D) Subdivide by brand and set more competitive bids for the brands individually




Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
  • A) The ‘availability date’ attribute is set as the toys’ release date
  • B) The ‘availability’ attribute is set as ‘in stock’
  • C) The ‘availability’ attribute is set as ‘preorder’
  • D) The ‘availability’ attribute is set as ‘out of stock’


Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
Ans: replace an existing product group 


Which can you sell on Google Shopping?
  • Used goods
  • B) Hotel and travel fares
  • C) Residential real estate
  • D) Business services such as plumbing or locksmithing


Jane’s product feed would get disapproved due to:
  • a URL that’s 1500 characters
  • a price mismatch between the feed and landing page
  • an image being a GIF format
  • a feed including a mobile link

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
  • A) Increase the maximum cost-per-click (max. CPC) for all product groups
  • B) Lower the maximum cost-per-click (max. CPC) for all product groups
  • C) Remove underperforming items from the inventory
  • D) Increase the budget cap of the campaign

Which devices can Shopping ads appear on?
  • Tablets, mobile phones, and desktops
  • B) Mobile phones
  • C) Tablets and desktops
  • D) Mobile phones and desktops

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
  • A) Use the ‘custom label’ attribute
  • B) Include only one category
  • C) Include both categories in the attribute
  • D) Submit the product twice using a different category each time


Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
  • A) ‘gtin’ and ‘brand’
  • B) ‘gtin’ Only
  • C) ‘mpn’ and ‘gtin’
  • D) ‘brand’ Only

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
  • She can add the dress description in the title and then link to additional dresses
  • She can link to the page with an image of the not-yet-available product with “coming soon”listed and additional options
  • She can link directly to the brand, color, size and price of the dress described
  • She can link to a page within her site with all dresses incase the item sells out

Which products should you submit the identifier_exists attribute with a value of no for?
  • A) Items as part of a bundle
  • B) Used electronics
  • C) New books for pre-order
  • D) Custom-made clothing


 Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
  • enhanced cost-per-click (ECPC)
  • target return on ad spend (ROAS)
  • maximize clicks
  • target cost-per-acquisition (CPA)

Product groups are eligible for the Bid Simulator:
  • A) When Shopping ads have been included in enough auctions or accrued enough impressions
  • B) Anytime after a product group is created in a Shopping campaign
  • C) Once a budget cap has been reached for a product group
  • D) Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid


True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
Ans: False


Shopping campaigns use:
  • Shopping ads created from product data in Google Merchant Center
  • B) Ads performing local and nearby services
  • C) Keyword-targeted rich media ads
  • D) A combination of text ads and Product Listing Ads formats


Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?
  • A) gtin and brand are required, and mpn is recommended
  • B) Only ‘mpn’ is required
  • C) Both ‘gtin’ and ‘mpn’ must be included
  • D) Only ‘brand’ is required

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads' automated bidding features. Before you begin using target ROAS, you need to make sure that:
Ans:  conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a 



What information do you need to enter in Google Merchant Center to create a Shopping campaign?
Ans: Verified and claimed website URL



Shopping ads should be used for:
  • A) Driving phone calls to a business
  • B) Promoting products online
  • C) Promoting brands
  • D) Promoting services


To maintain active product data, you must update your data every:
Ans: 30days


How can you lose your claimed URL?
  • A) Your claimed URL authorization expired from Webmaster tools
  • B) You remove all data feeds from your Merchant Center account
  • C) Another authorized owner of the website successfully verifies and claims your website URL
  • D) Your website is updated but includes the same identifying meta tag or HTML file


Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
Ans: Price and currency 



According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?
Ans: Unsecure checkout or a missing refund policy 


Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
  • A) bid of zero
  • B) A bid that’s the average of the subdivisions
  • C) Continue subdividing until there are no products in this group
  • D) A bid lower than the subdivisions

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
  • A) Put ‘unavailable’ in the ‘gtin’ attribute
  • B) Submit ‘1’ as the ‘mpn’ attribute
  • C) Submit a randomly generated number in the ‘gtin’ attribute
  • D) Put no in the identifier_exists attribute

 


Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
  • A) The shipping rates for the products were updated to $0.00
  • B) The availability for the products are listed as ‘out of stock’
  • C) The landing page price is different from the feed price
  • D) A ‘sale price’ attribute is blank


 



 
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