Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Online advertising is always less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media generates exposure, but online advertising campaigns can guarantee sales
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data