You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

byMiss Techy •February 14, 2019

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You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Conversion delay and cost-per-acquisition
Impressions and conversions
Impressions, reach, frequency
Clickthrough rate and cost-per-click