Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

  • An increased CPC bid leads directly to a small increase in Ad Rank
  • A CPC bid only affects Ad Rank on the Search Network
  • A CPC bid is one factor that affects Ad Rank
  • An increased CPC bid leads directly to a large increase in Ad Rank
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