Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
- search and display inventory to help advertisers reach their desired cost-per-click(CPC) goal
- search inventory to help advertisers reach their desired cost-per-install goal
- search and display inventory to help advertisers reach their desired cost-per-install goal
- search and display inventory to help advertisers reach their desired cost-per-impressiongoal