Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

  • Stick with the current keywords for 2 months to collect enough viable data
  • Click the “Automatic keyword refresh” button
  • See the suggestions on the Keywords page
  • See the suggestions on the Opportunities page
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