An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

byMiss Techy •February 14, 2019

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An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Create a campaign for each website
Set bids on individual placements
Set bids at the ad group or campaign level
Choose websites that represent a variety of themes