If an advertiser improves the Quality Score of a keyword, this keyword may:
A) receive fewer impressions on the Search Network
B) automatically reset its match type to Broad
C) earn the ad a higher average position
D) be more likely to appear in bold when displayed in an ad
A) receive fewer impressions on the Search Network
B) automatically reset its match type to Broad
C) earn the ad a higher average position
D) be more likely to appear in bold when displayed in an ad